Interested to learn about any experience with contextual enquiry research? Looking to implement this for our new ecommerce website design to allow our customers to offer feedback and ensure our UX is an improvement from the current state.
I found a couple articles that list some pros/cons and tips for conducting contextual inquiry research:
https://think.design/user-design-research/contextual-inquiry/
https://nulab.com/learn/design-and-ux/what-is-a-contextual-inquiry-and-how-do-you-run-one/
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