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Integrating Qualtrics with Emarsys using SAP Integration Suite

  • June 13, 2025
  • 2 replies
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A
Level 3 ●●●
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  • Aine
  • Level 3 ●●●

Hi community,


I wanted to ask if any of you have done an integration between Emarsys and Qualtrics using SAP Integration Suite?
If so, could you please share how you did it?
I'd really appreciate any information or a step-by-step guide.

 


Thank you very much!

Best answer by rochak_khandelwal

Hi ​@Aine,

While I haven’t done a direct Emarsys–Qualtrics integration using SAP Integration Suite myself, I know it’s possible via Open Connectors or Integration Flows (iFlows) within the Suite.

A general approach could look like:
1. Trigger from Emarsys (e.g., contact event or campaign).
2. Use SAP Integration Suite to map the data to the Qualtrics API (most likely a survey distribution or contact import).
3. Handle authentication and headers via SAP’s prebuilt adapters or use a custom HTTP call to Qualtrics endpoints.
4. Make sure you pass values like contactId, email, or transaction metadata into Qualtrics Embedded Data.

If you haven’t seen it, Qualtrics has a Public API reference that’s super useful.

I hope it helps you and others facing similar issue.
-- Rochak

2 replies

rochak_khandelwal
Level 5 ●●●●●
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  • rochak_khandelwal
  • Level 5 ●●●●●
  • Answer
  • June 27, 2025

Hi ​@Aine,

While I haven’t done a direct Emarsys–Qualtrics integration using SAP Integration Suite myself, I know it’s possible via Open Connectors or Integration Flows (iFlows) within the Suite.

A general approach could look like:
1. Trigger from Emarsys (e.g., contact event or campaign).
2. Use SAP Integration Suite to map the data to the Qualtrics API (most likely a survey distribution or contact import).
3. Handle authentication and headers via SAP’s prebuilt adapters or use a custom HTTP call to Qualtrics endpoints.
4. Make sure you pass values like contactId, email, or transaction metadata into Qualtrics Embedded Data.

If you haven’t seen it, Qualtrics has a Public API reference that’s super useful.

I hope it helps you and others facing similar issue.
-- Rochak

A
Level 3 ●●●
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  • Aine
  • Author
  • Level 3 ●●●
  • June 27, 2025

Ahh, thank you so much for your detailed explanation! Just to let you know, for now my team lead has asked me to do some research first, and then we'll look into getting quotes and seeing if it's possible to hire SAP services... But of course, if we do end up implementing it, I’ll definitely let you know how it goes. Thanks again!

rochak_khandelwal
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