Today we’re going over Stats iQ. What it is, how it works, and how it looks inside the Qualtrics platform in a high-level overview. We'll also share some of our favorite tips, best practices, and resources available to you.
FAQ for Stats iQ
What is Stats iQ?
Stats iQ is a Qualtrics platform tool that helps you analyze data, discover patterns, test hypotheses, and predict future outcomes using automated statistical analysis.
What are the main benefits of using Stats iQ?
- Uncovering Patterns - Discover hidden drivers behind changes in customer engagement or key metrics
- Supporting Decision-Making - Test hypotheses and validate decisions before executing them
- Predicting Values - Build models to forecast future outcomes (e.g., customer retention)
How do I access Stats iQ?
You can access it by either:
- Uploading an external dataset (Imported Data Project), or
- Opening an existing survey and navigating to the Data & Analysis tab
What are the three primary analysis types in Stats iQ?
- Describe - Analyzes a single variable to check data structure and identify issues
- Relate - Automatically explores relationships between two or more variables and selects the appropriate statistical test
- Regression - Predicts output variables based on multiple inputs, showing primary and secondary drivers with clear visualizations
Can I combine Stats iQ with other Qualtrics tools?
Yes! You can:
- Combine Text iQ and Stats iQ to analyze open-ended feedback with quantitative data
- Create custom variables using Logic, Bucketing, or Formulas
- Access analysis from a CX Dashboard for unified multi-source analysis
How can I organize and share my results?
Use Workspaces to organize related analyses, and easily share or export results to stakeholders.