AB testing with qualtrics and adobe target | XM Community
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AB testing with qualtrics and adobe target

  • September 27, 2018
  • 2 replies
  • 163 views

I am looking to deploy a survey on a webpage that currently has three versions. Each version is different, and I want to get customer feedback on all versions (versions B and C) but one (version A). Problem is, the versioning/personalization is done through Adobe Target, and the page URL is the same for all versions. In Qualtrics, I normally set up intercepts based on page URL among other things. However, given that the URL in this experience remains the same across all three versions, how do I go about setting up the survey such that during data collection, it’s possible to tie feedbacks to the respective version on which it was left?

2 replies

MohammedAli_Rajapkar
QPN Level 5 ●●●●●
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  • QPN Level 5 ●●●●●
  • 482 replies
  • September 27, 2018
Is it possible for your web developer to append the version value to the Survey URL https://az1.qualtrics.com/jfe/SV_1234567abcsde?Version=valuefromAdobe and then create an embedded data "Version" in the survey flow of your survey. This embedded data will hold the version value.

Appzk
QPN Level 5 ●●●●●
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  • QPN Level 5 ●●●●●
  • 276 replies
  • July 18, 2023

Identifier from the URL or the some field capturing the identifier should help you to setup the required.