Hi everyone, I came across this excellent post about embedding empathy and Human-Centered Design into the research process.

It’s a great reminder that to get powerful insights, we need to move beyond what customers say and truly understand why they feel and act the way they do.

The original post has some great, practical tips for applying this mindset. If you're involved in customer experience, user research, or product design, it's definitely worth a read.

You can check out the full post and join the discussion here: