How to Increase Response Rates (Course Evaluations) | XM Community
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How to Increase Response Rates (Course Evaluations)

  • July 26, 2023
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brookel
Groups Administrator
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Our basic Qualtrics license has the following features you can utilize to increase response rates for course evaluations. These tips can also be used for additional surveys from your institution.

  • Utilize multiple channels: Send out a reminder email and have the link within your LMS
  • Send reminders: There is no limit but our recommendation is to keep it to 5 reminders
  • Mobile friendly: Remind your students they can use their phones to complete your course evaluations
  • Personalized: Keep your survey short by dynamically pulling in course-related data
  • Customize the End of Survey Message: Thank the participant and encourage further participation

Some advanced features we recommend to increase response rates include:

  • Incentivizing participants: Collecting extra credit points per completed Course Evaluation, accomplish this by managing embedded data and XM Directory in Qualtrics
  • Utilizing notifications in your LMS: Use a Qualtrics Pop-Over as a reminder, or a link to the Evaluation Page
  • Conducting Mid-Course Evaluations: Survey students in the middle of a semester and use feedback in a way that impacts current students
  • Reviewing In-Class Evaluations in real time: View #Responses as they come in 

Some recommended communications and strategies to improve your university’s adoption of course evaluations include:

  • Pulse students or conduct focus groups: Use this time to understand the students’ awareness of course evaluations and find blockers to completion (can be incorporated in LMS survey or other existing surveys)
  • Create a video of How-To’s: How to find and complete course evaluations
  • Create a Save The Date “Course Evals” Campaign: Run a social campaign to have all students complete course evaluations on a single day each semester
  • Highlight how feedback is used: “You said, so we did”
  • Incorporate ambassadors: Both Staff and Students (cooperate with the Student Union)
  • Utilize student-facing dashboards to display results: In public space; or visuals included in LMS

View our eBook guide to course evaluations below.

What other ways have you found success to increase response rates for course evaluations and other surveys?