Contact Creation via API in Qualtrics – Any Alternative Beyond JSON Arrays? | Experience Community
Skip to main content
Question

Contact Creation via API in Qualtrics – Any Alternative Beyond JSON Arrays?

  • January 23, 2026
  • 2 replies
  • 12 views
gPandey_715
Level 4 ●●●●
Forum|alt.badge.img+9

Hi Community,

I am exploring ways to create contacts in a Qualtrics Mailing List via API in batches.

From what I see, the only API-based option today is passing a JSON array to
POST/directories/{directoryId}/contacts

Apart from this JSON payload approach, is there any other API-style method or workaround to create contacts directly into a mailing list?

I’m aware of the Directory Import Job (CSV) or SFTP Import but that’s file-based rather than a real-time API pattern. Curious if anyone has found an alternative purely API-driven approach?

GAP

2 replies

S
QPN Level 5 ●●●●●
Forum|alt.badge.img+15
  • Sowrabh1993
  • QPN Level 5 ●●●●●
  • January 23, 2026

​@gPandey_715 ,

Curious to know what challenge you are facing via the API(json payload format) method?


Alternatively, you could create a listener in Qualtrics and have XMDirectory task to push data in list/directory.

Regards, SK
arunxmarchitect
Level 3 ●●●
Forum|alt.badge.img+3

​@gPandey_715 , Yes, there are a few ways to make it work. Just to clarify, are you looking to use the API to send one request per contact, or are you trying to process multiple contacts from a sample file via the API?

Bulk upsert contacts and add to a list (JSON API) – fully API-driven and handles multiple contacts in one request:
https://api.qualtrics.com/85f2903232f8b-create-bulk-entity-import#bulk-upsert-contacts-and-add-to-a-list

JSON Event–driven approach – use survey session API or xFlow Module to trigger workflows and distributions without manually creating contacts:

https://www.qualtrics.com/support/survey-platform/actions-module/json-events/

https://www.linkedin.com/in/arun-raj-023b7836/
Terms & ConditionsAccessibility statement