TL;DR: A four-year study shows that companies with a strong customer experience consistently do better financially than their rivals.

Key points:

• The companies with the best customer experience had better stock market returns than their industry averages.

• The gap between CX leaders and those with the worst CX grew to 23 percentage points by the end of 2024.

• Strong CX capabilities help companies learn from customer feedback, share those findings, and act on them quickly.

• This creates strategic readiness, which is a key advantage when customer loyalty is dropping.

The full content is about a 5-minute read. https://www.qualtrics.com/blog/cx-leaders-consistently-outperform/

What's an example of a time you've seen a company's strong customer experience efforts directly lead to a positive business outcome?