CX leaders consistently outperform the stock market

JamesScutt · 2025-09-08T08:24:43+00:00

TL;DR: A four-year study shows that companies with a strong customer experience consistently do better financially than their rivals.Key points: The companies with the best customer experience had better stock market returns than their industry averages. The gap between CX leaders and those with the worst CX grew to 23 percentage points by the end of 2024. Strong CX capabilities help companies learn from customer feedback, share those findings, and act on them quickly. This creates strategic readiness, which is a key advantage when customer loyalty is dropping. The full content is about a 5-minute read. https://www.qualtrics.com/blog/cx-leaders-consistently-outperform/What's an example of a time you've seen a company's strong customer experience efforts directly lead to a positive business outcome?

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