XM INSTITUTE MASTERCLASS AMSTERDAM

Discover how you calculate and communicate the value of your XM programme

During this highly-interactive masterclass led by experts from the Qualtrics XM Institute, you’ll discover how to make the business case to your organisation about the value of your XM programme.

Masterclass

The success of your customer or employee experience programme relies on showing value to your board, c-suite or fellow leaders. But here’s the catch: even if your employees and customers are happier as a result of your work, most organisations aren’t set up to identify or share the enormous ROI of experience management.

Now’s the time to change all that. During this highly-interactive masterclass led by experts from the Qualtrics XM Institute, you’ll discover how to make the business case to your organisation about the value of your XM programme.

Led by Bruce Temkin of the Qualtrics XM Institute, this intimate, in-person masterclass will enable you to:

• Learn how to define and communicate the value of CX and EX
• Develop personalised action plans during guided interactive exercises
• Interact with other XM professionals and XM Institute faculty

Agenda

 9.00 – 10.00 // Arrival & Networking Breakfast

10.00 – 12.00 // XM Institute Masterclass

12.00 – 13.00 // Networking Lunch

13.00 – 15.00 // XM Institute Masterclass

15.00 – 15.30 // Networking Reception

Cost

Free

Speaker

Bruce Temkin | Head of the Qualtrics XM Institute

Bruce Temkin is an Experience Management (XM) visionary and is often referred to as the “Godfather of Customer Experience.” He leads the Qualtrics XM Institute, which provides thought leadership and training to help organizations around the world master XM and is also building a global community of XM professionals who are radically changing the human experience. Prior to Qualtrics, Bruce led Temkin Group, which provided research, advisory, and training that helped many of the world’s leading brands build customer loyalty by engaging the hearts and minds of their customers, employees, and partners.