XM INSTITUTE MASTERCLASS FRANKFURT

Discover how you calculate and communicate the value of your XM programme

During this highly-interactive masterclass led by experts from the Qualtrics XM Institute, you’ll discover how to make the business case to your organisation about the value of your XM programme.

Masterclass

The success of your customer or employee experience programme relies on showing value to your board, c-suite or fellow leaders. But here’s the catch: even if your employees and customers are happier as a result of your work, most organisations aren’t set up to identify or share the enormous ROI of experience management.

Now’s the time to change all that. During this highly-interactive masterclass led by experts from the Qualtrics XM Institute, you’ll discover how to make the business case to your organisation about the value of your XM programme.

Led by Moira Dorsey of the Qualtrics XM Institute, this intimate, in-person masterclass will enable you to:

• Learn how to define and communicate the value of CX and EX
• Develop personalised action plans during guided interactive exercises
• Interact with other XM professionals and XM Institute faculty

Agenda

9.00 – 10.00 // Arrival & Networking Breakfast

10.00 – 12.00 // XM Institute Masterclass

12.00 – 13.00 // Networking Lunch

13.00 – 15.00 // XM Institute Masterclass

15.00 – 15.30 // Networking Reception

Cost

Free

Speaker

Moira Dorsey | Principal XM Catalyst, Qualtrics XM Institute

Moira Dorsey is a Principal XM Catalyst with Qualtrics XM Institute. During her career as an experience management researcher, advisor, and speaker, Moira has coached scores of leaders on how to find the sweet spot where customer needs, employee experience, business goals, and operations combine to produce great experiences that drive growth. Prior to joining XM Institute, Moira was a VP at Forrester Research. As head of Forrester’s CX research and advisory practice, she developed high-performance teams and led the CX product portfolio to double-digit growth.