What is Getting Started Mondays?
Every Monday we will highlight a Core XM feature, and the post will include a description of the chosen topic, a support page, and related community content. The goal of this weekly series is to help users find support pages or community posts that relate to the topic. Remember to always contact Qualtrics Support for product-related issues or urgent questions.
Getting Started Mondays | July 31st 2023
Topic: Setting up A/B Testing in Surveys
A/B testing is a commonly used research methodology students and professionals use to compare two different versions of something to identify the better-performing option.
One frequent use case among survey creators consists of displaying a new logo to half of the respondents, displaying the original logo to the other half, and analyzing which logo was more well-received. This and other use cases can be easily set up in Qualtrics by creating a block for each condition, adding a randomizer, and enabling the “Evenly Present Elements” feature.
Groups, embedded data, and other survey flow options can be used to ensure that more complex conditions are evenly presented and accurately tracked in your data.
Gain valuable insights and make informed decisions by implementing A/B testing in your surveys today!
How to implement this methodology:
- Go to your Survey Project.
- Go to your Survey Flow.
- Add a new Randomizer.
- Drag your different Question Blocks underneath the Randomizer.
- Check Evenly Present Elements.
- Enter the amount of elements that should be presented each time.
- Click Apply.
Support Page Link:
Community Post Links:
- Randomizing Participants to View Different Image Blocks
- A/B Testing 2 Target Groups with Same Questions
- A/B Testing Via Distribution
Question of the Day: Have you used A/B testing or a similar research format in your surveys? If so, what was the use case and how did you set up your project?