TL;DR: The research identifies shifting consumer channel preferences and highlights the importance of adapting strategies to meet these changing demands.
Key points:
- Consumers increasingly prefer digital channels for interactions, especially mobile and social media.
- Personalized experiences are becoming crucial in engaging customers effectively.
- Trust and transparency are key factors influencing consumer decisions.
- Brands must harness data to anticipate and respond to customer needs.
- Sustainability and ethical practices are increasingly valued by consumers when choosing brands.
The full content is about a 5-minute read.
https://www.xminstitute.com/research/consumer-channel-preferences-priorities-2025/
How is your organisation planning to adapt to the changes in consumer preferences?