NEW XM Institute Research: Consumer Channel Preferences and Priorities for 2025. | XM Community
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NEW XM Institute Research: Consumer Channel Preferences and Priorities for 2025.


JamesScutt
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TL;DR: The research identifies shifting consumer channel preferences and highlights the importance of adapting strategies to meet these changing demands.

Key points:

  • Consumers increasingly prefer digital channels for interactions, especially mobile and social media.
  • Personalized experiences are becoming crucial in engaging customers effectively.
  • Trust and transparency are key factors influencing consumer decisions.
  • Brands must harness data to anticipate and respond to customer needs.
  • Sustainability and ethical practices are increasingly valued by consumers when choosing brands.

The full content is about a 5-minute read.
https://www.xminstitute.com/research/consumer-channel-preferences-priorities-2025/

How is your organisation planning to adapt to the changes in consumer preferences?

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