This week featured discussion on topics including EX, DXA, and brand development. Here’s the TL:DR version:
Brand Development
-
@julian.silva inquired about convincing small companies to invest in brand development-
@Aggarwal recommended using successful examples like Patagonia and Warby Parker to illustrate the benefits of strong brand equity. -
@Chee Heng_SZ highlighted the risks of neglecting brand growth, including stagnation - Read the full conversation
-
-
@jbk asked how brands can rebuild trust after failures-
@ScottG noted that brand resilience is tested in crises and can even turn into advocacy sharing, “When the response doesn’t match the impact, it has lasting effects.” - Read the full conversation
-
Employee Engagement
-
@Aggarwal asked about trends in employee engagement surveys-
@pamelalbeck shared the pros and cons of lengthy surveys. Additionally, she’s excited about how incentives in 2025 will affect response rate. Is offering gift cards still a good incentive strategy? - Read the full conversation
-
Digital Experience Analytics
-
@AlexandreLeduc sought DXA best practices- He’s in the early stages of utilizing DXA and is seeking advice on common errors to avoid. Have experience with DXA? Share your knowledge here!
