LIVE WEBINAR

XM Centre of Excellence
 

What is a Centre of Excellence?

A CoE is a centralised unit of XM experience professionals who maintain strong, specialised knowledge and skills that they then share out across lines of business.

Why establish a Centre of Excellence?

Establishing a CoE is a strategic step forward for all organisations that are looking to mature their customer experience (CX) and employee experience (EX) programs - regardless of organisational size, scale or team resourcing to stay agnostic across CX and EX.

A successful Centre of Excellence leads and empowers the whole organisation to:

• Understand the role they play in executing the organisation’s XM strategy
• Adopt and embed good EX or CX practices

It does this by leading the development and execution of customer or employee experience goals, and implementing enterprise-wide standards that prevent localised deviations to drive greater XM program maturity and impact.

How can you build a tailored Centre of Excellence?

Register today to join Dan Heilbron (APJ Lead CX XM Scientist), Anne Raeven (APJ Lead EX XM Scientist), Bharathi Sriram and Sophie Glover (ANZ XM Success Managers) in a content-packed 60 minute session to help you start building a Centre of Excellence specific to your organisation’s strategic objectives, scale and audience.

During this session we will cover:

• The foundations of a successful CoE
• How to tailor your CoE to the size of your organisation and its strategic objectives
• Best practices for driving impact and ROI for your EX and CX, through your CoE program

Attendees will have the option to learn practical tips and tricks of establishing a CoE in the context most relevant to their current XM programs as well as a chance for Q and A.