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Adaptive Conjoint survey setup

  • November 6, 2024
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Hi everyone,

I am planning to run an Adaptive Conjoint study in Qualtrics (maybe also ACBC if possible).

According to the Qualtrics documentation, it should be possible to run Adaptive Conjoints in Qualtrics - however when looking through the Conjoint survey module (choice-based), I can’t seem to find any option to adjust the shown attributes/levels according to respondent’s preferences, i.e. making it Adaptive.

Does anyone have any experience with this or know how to account for the adaptive bits? Is there maybe another Conjoint module I am not aware of?

Thank you for your help!

Eva

Best answer by Nam Nguyen

@EvaZw The guided project on catalog is Choiced-based i.e you have to decide your features and level at the begining.

EvaZw wrote:

Does anyone have any experience with this or know how to account for the adaptive bits? Is there maybe another Conjoint module I am not aware of?

Adaptive is highly complex and I’m afraid you will need to make it from scratch.

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Nam Nguyen
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  • November 6, 2024

@EvaZw The guided project on catalog is Choiced-based i.e you have to decide your features and level at the begining.

EvaZw wrote:

Does anyone have any experience with this or know how to account for the adaptive bits? Is there maybe another Conjoint module I am not aware of?

Adaptive is highly complex and I’m afraid you will need to make it from scratch.


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  • November 7, 2024

Thank you @Nam Nguyen, much appreciated!


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