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Michael_Cooksey
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22 days ago
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Gabor Granger pricing technique

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Does anyone have experience with incorporating the Gabor Granger pricing technique in a qualtrics survey? Is it feasible to build in the Qualtrics platform, or do you need an external specialized tool for it?

Best answer by Samarth

Hi @Nicolien , It is feasible to create Gabor Granger pricing technique setup in Qualtrics. However this is not available as a default questions type. You will need to use embedded data to pipe in the price you want to display to respondent. It is a complex structure you will have to rotate and de-rotate the data in order capture the required result. Regards, Samarth
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    Samarth
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    • Samarth
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    • Answer
    • May 17, 2018
    Hi @Nicolien , It is feasible to create Gabor Granger pricing technique setup in Qualtrics. However this is not available as a default questions type. You will need to use embedded data to pipe in the price you want to display to respondent. It is a complex structure you will have to rotate and de-rotate the data in order capture the required result. Regards, Samarth
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      Nicolien
    KiaResearch
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    Nicolien, is this something you are still looking into? I figured out a way to program the GG questions using blocks for 26 features and it all seems to work when I run test data. The survey took a day to program but it is just a lot of blocks you copy and then edit. Total number of questions in the survey is 650 (is that a Aualtrics world record?) But I'm randomizing the 26 features so people only have to respond to 10. James
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    • vhern
    • 1 reply
    • July 14, 2020

    Hi James KiaResearch ,
    I am currently trying to program a Gabor Granger study for 15+ products and would like to have people respond to up to 5 products. Would you be able to share some wisdom as to how you programmed the survey?

    KiaResearch
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    Email me at jwiltshire@kiausa.com and I can share some instructions and Excel files with you.

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    Hi - would be interested in seeing how anyone has programmed the Gabor Granger methodology in Qualtrics. Open to any suggestions anyone has to share!

    A
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    Samarth would you be able to share the programming methodology you used?

    A
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    KiaResearch - would you be able to share how you programmed the Gabor Granger method?

    KiaResearch
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    Email me at jwiltshire @ kia usa . com (no spaces) and I can share the survey template and an Excel file to analyze the output.

    M
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    Hi KiaResearch are you still available to share your survey flow? I'm trying to program the Gabor Granger method and my survey flow is too complex to ensure I didn't miss a permutation of a pricing question. Thank you!!

    rondev
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    • rondev
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    • 1449 replies
    • August 12, 2024

    Please DM  me anybody who is looking for Gabor Granger method solution. Please check the demo here.

    Ron Dev (DM for any request. XM Technology Consultant, surveysolution.in)
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    @rondev + @KiaResearch - is there a capability to program multiple GG exercises in one study? Essentially I’m looking to do a custom pricing based on monetization model preference. For instance, would a customer prefer a minutes, monthly, or per session pricing model? then there would be a gg exercise for those who prefer minutes vs monthly vs session.

    Is that doable?

    rondev
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    • rondev
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    • October 24, 2024
    corntheresearcher wrote:

    @rondev +  is there a capability to program multiple GG exercises in one study? Essentially I’m looking to do a custom pricing based on monetization model preference. For instance, would a customer prefer a minutes, monthly, or per session pricing model? then there would be a gg exercise for those who prefer minutes vs monthly vs session.

    Is that doable?

    Yes, ofcourse we can have different GG in one survey with completely different parameters.

    Ron Dev (DM for any request. XM Technology Consultant, surveysolution.in)
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      corntheresearcher
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    @rondev - thank you! would I just duplicate the programming that you shared in this video?

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