How are you using XM Directory for community engagement?

Djoyner2232 · 2022-02-24T15:14:56+00:00

Hello community! I wanted to reach out to look for any suggestions on how you all might be using/solving for a problem. We are currently looking to build an opt-in style customer research community - A group of customers that sign up to be willingly engaged often for feedback (surveys, requests for 1:1 deep dives, etc.). The XM Directory has a great capability of segmenting and profiling customers so that we reach out only to customers on topics that are relevant to them. Admittedly, what is missing is the ability to have a "platform" so to speak that creates engagement from the customer community. Something along the lines of a place where this community of customers can go to see what all is available to respond to, or a way for us to communicate back with them what we are learning/doing with their feedback, something that could be gamified, etc. (beyond just a newsletter email back to them).Are any of you doing something like this? How have you solved for this opportunity? I would love any feedback you all have as we love the Qualtrics partnership and are excited to see how you all are creatively using it to create a customer research community. Looking forward to hearing from you!David

How are you using XM Directory for community engagement? | XM Community

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