Jumpstart the path to Clean Contact Data with Identity Resolution | XM Community
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Introducing Identity Resolution

When you upload multiple contact lists or have multiple data sources for your contact uploads, you run the risk of creating multiple contact records for a single individual. These duplicate contact records prevent you from maintaining data accuracy, compliance, and operational efficiency. With the Identity Resolution feature in Qualtrics, you can automatically remove those duplicate records in your XM Directory. Check out the video below for a few tips on using Identity Resolution to automate clean contact data. 

*Please note: Only brand admins have access to create Identity Resolution rules 

Leave a comment below to let us know what questions you have or share how you use Identity Resolution in your Directory.


For further technical guidance, review our support resource on Merging Contacts

What if you have embedded data for some of the contacts and then you set up identity resolution. Does the embedded data get lost?

Hi @Lisa.Plummer! Thanks for asking. Deduplication will keep the newest value for the embedded data field. The linked resource provides a list of contact attributes that are included in this rule. Let us know if you have any further questions! 

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