What is Basecamp Wednesdays?
Every Wednesday we will look at different topics discussed on XM Basecamp and provide a brief description of the Basecamp resource.
Whether you’re just getting started on your XM journey or ready to take your program to the next level, this weekly series is meant to help all users find Basecamp resources.
Basecamp Wednesdays | May 24th 2023
Topic: Attention Check Alternatives
Attention checks are a common trend seen across research projects where researchers attempt to catch “bad” respondents, or respondents who aren’t paying attention, by asking them to answer a question with a specific response. If the question is not answered correctly, the entire survey response is eliminated from the data set.
These types of attention checks lead to respondents losing trust and becoming more conservative with their answers. By eliminating all people who fail attention checks, you might be eliminating a subset of your population who are less likely to take a survey.
A better alternative to random attention checks throughout the survey is asking respondents if they will commit to providing high-quality responses at the beginning of the survey. This initial question functions as an honor code and tends to make respondents who agree feel like they have a greater stake in the survey.
Start collecting higher-quality data without attention checks today!
Where to find this course:
- Go to XM Basecamp.
- Search for Minimizing Survey Fatigue and Bias.
- Click Register.
- Find the Implementing Attention Check Alternatives section.
Basecamp Link: Evaluating Attention
Qualtrics Resources:
- Improve data quality by using a commitment request instead of attention checks
- Attention Checks with Custom Validation
Questions of the Week: Do you use attention checks on your surveys? If you do, what do your attention checks consist of? If you don’t use them, what alternatives do you use?