What is Basecamp Wednesdays?
Every Wednesday we will look at different topics discussed on XM Basecamp and provide a brief description of the Basecamp resource.
Whether you’re just getting started on your XM journey or ready to take your program to the next level, this weekly series is meant to help all users find Basecamp resources.
Basecamp Wednesdays | February 15th 2023
Topic: Scale Point Best Practices
Question scales are commonly used as a quick method to gather respondent data; however, there are certain best practices that need to be considered to ensure that the data being collected is reliable.
For example, reducing subjectivity and ensuring that scale points mean the same thing to everyone increases the likelihood of gathering consistent data. Another way to reduce bias & avoid leading respondents is to use balanced scales that contain an equal number of positive and negative scale points.
Learn more about these and other best practices so you can begin reducing bias in your data one question at a time!
Where to find this course:
- Go to XM Basecamp.
- Search for Applying Best Practices in Questionnaire Design.
- Click Register.
- Find the Implementing Scale Point Best Practices section.
Basecamp Video Link: Applying Best Practices in Questionnaire Design
Qualtrics Blog Articles: What is a Likert scale? & How to design rating scale questions
Questions of the Week: Are there any scale point best practices that you don’t implement in your surveys? What is a common scale point practice you always implement in your surveys? Why?