What is Basecamp Wednesdays?
Every Wednesday we will look at different topics discussed on XM Basecamp and provide a brief description of the Basecamp resource.
Whether you’re just getting started on your XM journey or ready to take your program to the next level, this weekly series is meant to help all users find Basecamp resources.
Basecamp Wednesdays | April 26th 2023
Topic: Generating a Sample Size
While “the bigger the sample, the better” is a popular research sentiment, there are other considerations when selecting the appropriate sample size for your project.
Sample size is the number of responses needed to make accurate estimations of your desired population as a whole. A correct sample size is crucial to your data’s validity, since too small of a sample can lead to getting an inaccurate representation of your population, and too large of a sample can be overly expensive and time-consuming.
You can use Qualtrics’ Sample Size Calculator to calculate your ideal sample size by providing your confidence level, population size, and margin of error. After calculation, your analytics plan and response rate need to be considered so the sample size and number of recorded responses match.
Next time you find yourself at the beginning of a research project, see to it that all of the elements above are taken into account!
Where to find this course:
- Go to XM Basecamp.
- Search for Sampling the Right Audience.
- Click Register.
- Find the Implementing Qualtrics’ Sample Size Calculator section.
Basecamp Video Link: Weighing Sample Size Considerations
Qualtrics Articles:
Questions of the Week: What is your process to create a target sample size?
