What is Basecamp Wednesdays?
Every Wednesday we will look at different topics discussed on XM Basecamp and provide a brief description of the Basecamp resource.
Whether you’re just getting started on your XM journey or ready to take your program to the next level, this weekly series is meant to help all users find Basecamp resources.
Basecamp Wednesdays | September 13th 2023
Topic: Weighting Responses
Whether you’re analyzing overlapping variables or just one variable, the weighting tab provides survey makers with multiple weighting schemes to find the best fit for their data. In general, adding weights to response data helps to accurately reflect targeted demographics by giving more importance to certain responses & correcting any imbalances in the collected data.
Not only does the weighting tab include Raked and Interlocked weighting options, but it also contains a Wave-based weighting option that allows you to apply a unique weighting scheme to data aligned to a time period or category of your choosing. While weighting may seem overwhelming to learn, this Basecamp course includes interactive walkthroughs that take you step-by-step through the process of applying any of these schemes.
Improve your data’s demographic representation by incorporating weights into your data today!
Where to find this course:
- Go to XM Basecamp.
- Search for Exploring and Analyzing Your Data.
- Click Register.
- Find the Mining Data for Insights section.
- Select the Weighting Responses module.
Basecamp Link: Exploring and Analyzing Your Data
Qualtrics Resources:
Questions of the Week: Have you ever implemented weighting on any of your surveys? If so, what was the use case? If not, why not?
