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Weighting Responses and Margin of error for NPS

  • November 20, 2023
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nlanda
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Hello,

I have a survey where I weight responses by age range and region to match our population of customers. I report the weighted NPS, and want to calculate the Margin of Error for this NPS using the Adjusted Wald method described here: https://measuringu.com/nps-confidence-intervals/ 

To calculate MofE, should I use the weighted counts or the raw counts? 

Any advice is welcomed, thanks. 

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