What are the priors for the Bayesian HB-MNL used to calculate conjoint utilities? | XM Community
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Reading the conjoint analysis white paper, I see the following detail:

 

“The Qualtrics Conjoint Analysis Solution uses Hierarchical Bayes estimation written in STAN to calculate individual preference utilities. Qualtrics runs 1000 iterations per Markov Chain and and runs 4 chains.”

 

I am wondering if it is possible to know more details about this process, specifically: what priors are used for the coefficients? And, of that 1000 iterations, is that after a burn-in of 1000 iterations?

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