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MaxDiff Analysis


Hi, I created a Maxdiff question with 7 features, 5 sets of questions, 4 features in each sets. Each features is repeated 3 times expect 1 that is only repeated 1 time. I have looked at the results - nice to see for each set the features that were the most and least choosen. However I am trying to get more interpreation and vizualisation for this question. I would like to see a more general result - features that were the most and least chosen among all the participants in one graph - Is that possible? Thank you!

Best answer by Kate

In the standard Research Platform- no. It's a simple calculation to create your own however: [Number of time Select "most"]-[Number of times selected "least"]/[Number of times displayed] Maybe Vocalize has something I'm unaware of, however.
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  • Level 5 ●●●●●
  • 543 replies
  • Answer
  • August 6, 2018
In the standard Research Platform- no. It's a simple calculation to create your own however: [Number of time Select "most"]-[Number of times selected "least"]/[Number of times displayed] Maybe Vocalize has something I'm unaware of, however.

Yeah it seems the MaxDiff "analysis" is totally half-baked. Not what we expected for this price! surveygizmo generates maxdiff charts like this in their standard report !

PeeyushBansal
Level 6 ●●●●●●
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  • Level 6 ●●●●●●
  • 1144 replies
  • August 28, 2018
In vocalize you can do this. Go to custom matric and create matric with formula. This matric you can use in your graph.

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