📣 X4 is BACK | Salt Lake City, USA, March 18 - 20, 2025 | XM Community
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At X4 2025, you’ll have the chance to hear from leading brands who have successfully scaled their experience management programs to keep ahead of trends and outpace their competition.

And, you’ll learn how to immediately evolve your own programs—increasing your ability to do more with less, to foster broad cooperation and alignment, and to deliver transformational impact.

Unlock success in your role and industry

Enjoy a learning experience that’s tailored to your role and objectives— attend sessions led by brands you know, get the latest advice from the XM Institute, and participate in interactive workshops. 

Advance your skills at Basecamp

This add-on provides extra hands-on training to help you master the skills needed to design, launch, and mature your XM programs. Choose from 20+ different courses led by our XM experts.

Community in real time

XM Community members know the value of connecting with others. X4 is community, personified. Connect in person with customers and XM practitioners from around the world. 

Have you attended X4 in the past? Tell us in the comments what you love about X4 and why folks should attend 💜

Early registration now open!

 

 

X4 2024 was my first time at the conference. An awesome way to showcase the roadmap for XM and use cases from around the world. The conference helped my prioritize my goals for our company’s XM process this year and even some things for 2025. I’d say if you’ve never been, it’s worth it to see what others are doing. Plenty of fun too!!! May even get a sneak peek at what other companies are doing with their product too - looking at you Porsche Macan!

X4 2024 was my first time at the conference. An awesome way to showcase the roadmap for XM and use cases from around the world. The conference helped my prioritize my goals for our company’s XM process this year and even some things for 2025. I’d say if you’ve never been, it’s worth it to see what others are doing. Plenty of fun too!!! May even get a sneak peek at what other companies are doing with their product too - looking at you Porsche Macan!

@tstamper We are thrilled to read X4 2024 lived up to your expectations! We’ll be on the lookout for you at X4 in March. 

@chackbusch if only there was a way for you to drive to X4 in a new Macan 🚙 😀

@Michael_Cooksey Last year, part of the project team was in Salt Lake City and Porsche CMO Robert Ader spoke about our CX program. Unfortunately I couldn't make it myself 😥, but who knows - maybe next year. But then it will be really difficult with the Macan, it can't swim. Maybe Qualtrics will create a special experience and at least the way from the airport to the event will work with the Macan. 😏

@Michael_Cooksey @chackbusch, I’m logging all of this for the X4 2025 Dream Team...

I attended X4 for the first time in 2024, and I absolutely loved it.

Exploring new use cases, connecting with fellow platform experts, and previewing upcoming developments in the Qualtrics world contributed to an incredible experience!

And let's not forget about Mrs. Obama's conference, my favorite part of the entire event.😍

@Michael_Cooksey @chackbusch, I’m logging all of this for the X4 2025 Dream Team...

I was going to say, this is the perfect X4 Dream Team request! 😀💭

I attended X4 for the first time in 2024, and I absolutely loved it.

Exploring new use cases, connecting with fellow platform experts, and previewing upcoming developments in the Qualtrics world contributed to an incredible experience!

And let's not forget about Mrs. Obama's conference, my favorite part of the entire event.😍

@Sophieroy I am so glad to read about your experience at X4! And agree, Michelle Obama was absolutely a highlight of the entire event. Truly inspirational!

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