📣 X4 is BACK | Salt Lake City, USA, March 18 - 20, 2025

X4 2024 was my first time at the conference. An awesome way to showcase the roadmap for XM and use cases from around the world. The conference helped my prioritize my goals for our company’s XM process this year and even some things for 2025. I’d say if you’ve never been, it’s worth it to see what others are doing. Plenty of fun too!!! May even get a sneak peek at what other companies are doing with their product too - looking at you Porsche Macan!

@tstamper We are thrilled to read X4 2024 lived up to your expectations! We’ll be on the lookout for you at X4 in March. 

@chackbusch if only there was a way for you to drive to X4 in a new Macan 🚙 😀

@Michael_Cooksey Last year, part of the project team was in Salt Lake City and Porsche CMO Robert Ader spoke about our CX program. Unfortunately I couldn't make it myself 😥, but who knows - maybe next year. But then it will be really difficult with the Macan, it can't swim. Maybe Qualtrics will create a special experience and at least the way from the airport to the event will work with the Macan. 😏

@Michael_Cooksey @chackbusch, I’m logging all of this for the X4 2025 Dream Team...

I attended X4 for the first time in 2024, and I absolutely loved it.

Exploring new use cases, connecting with fellow platform experts, and previewing upcoming developments in the Qualtrics world contributed to an incredible experience!

And let's not forget about Mrs. Obama's conference, my favorite part of the entire event.😍

I was going to say, this is the perfect X4 Dream Team request! 😀💭

@Sophieroy I am so glad to read about your experience at X4! And agree, Michelle Obama was absolutely a highlight of the entire event. Truly inspirational!

First timer in 2024 and agree with everything everyone is saying.  I’m pretty particular when I’m spending my time and the college’s money on travel and this was well worth it.  There’s a lot to discover as a first timer so if I get the chance to go back I would specifically work on doing some networking.  

I really appreciated the higher ed track and basecamp live.

We look forward to attending X4 every year! Our core CX team makes it a tradition to bring along various members from our organization to share in the experience. It’s hands-down the most effective way to get people on board and gain buy in. When we invite people, we don’t invite them to a conference, we invite them to an experience. 

​@pamelalbeck -- we are looking at some ways to potentially incorporate some networking and connection building. I will keep you posted as I hear more!

​@Michael_Cooksey That would be great!  My schedule was so jam packed and I didn’t hear about the opportunities that were happening until right before they occurred. 

​@pamelalbeck I agree! If what we are discussing internally comes to fruition for X4, we will definitely let people know well in advance and make sure scheduling allows for folks to attend. I’m hopeful what we are planning comes through, but it takes a lot to plan X4 and make it all happen. Stay tuned! 

X4 is phenomenal. Really and truly a sense of community filled with conference goers all hoping to make the world a better place! If you have not been, GO! This is a conference unlike any other. 

I would love to see a community meet up of some sort at X4. I always look forward to the sessions, and of course the keynote speakers. I have never submitted a Dream Team request but I just might at the upcoming X4!

​@egreenberg1 You can see a little bit more about the X4 Dream Team on this Instagram post! 💭

​@egreenberg1 I never knew what dream team was until I heard some other attendees talking about it.  On a whim I entered a request and was lucky enough to have it granted!  I received a copy of The Psychology of Money by Morgan Housel (who was a speaker).  I read it as soon as I got home and can honestly say it was one of the top five books I’ve read this year.

Dream Team is a really cool X4 feature and it added to my already outstanding experience at the conference.

I can’t wait to find out who the speakers are going to be. It’s great to learn from other XM practitioners and find out how they run their programs. 

That is so cool! I love the Dream Team concept and your request was a very good one! And I will have to check out that book.

I can not wait to attend to X4 this year! it is a great event!! perfect for learning and networking :)

Just registered last week for my 6th X4. It has changed quite a bit over the years. I miss the small size of the first couple years.

​@MSobotta 6 X4 conferences is quite an accomplishment -- congrats 🎉

The conference can feel like a lot! My advice would be to strategize attending smaller breakout sessions when possible, and letting the Dream Team make you feel more comfortable!

Also, stay tuned for more details about how to connect with the XM Community team at X4 this year -- details coming soon 🤓