📣 X4 is BACK | Salt Lake City, USA, March 18 - 20, 2025 | XM Community
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📣 X4 is BACK | Salt Lake City, USA, March 18 - 20, 2025

📣 X4 is BACK | Salt Lake City, USA, March 18 - 20, 2025
Michael_Cooksey
Administrator
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At X4 2025, you’ll have the chance to hear from leading brands who have successfully scaled their experience management programs to keep ahead of trends and outpace their competition.

Community, live and in real time

XM Community members know the value of connecting with others. X4 is community, personified. Connect in person with customers and XM practitioners from around the world. 

And, you’ll learn how to immediately evolve your own programs—increasing your ability to do more with less, to foster broad cooperation and alignment, and to deliver transformational impact.

Unlock success in your role and industry

Enjoy a learning experience that’s tailored to your role and objectives— attend sessions led by brands you know, get the latest advice from the XM Institute, and participate in interactive workshops. 

Main Stage

Joining us on the main stage are ServiceNow’s Chairman and Chief Executive Officer Bill McDermott; Walmart Inc’s Executive Vice President & Chief People Officer, Donna Morris; and KFC Global’s Chief Operations Officer, Rob Swain. This year’s event is a must-attend for any experience management professional. Take advantage of our advance pricing and get your X4 Summit ticket for just $899. Early pricing ends January 31st.

Advance your skills at Basecamp

This add-on provides extra hands-on training to help you master the skills needed to design, launch, and mature your XM programs. Choose from 20+ different courses led by our XM experts.

Have you attended X4 in the past? Tell us in the comments what you love about X4 and why folks should attend 💜

Early registration now open!

‼️ UPDATE: We’ve just added 30+ sessions to the agenda! Hear from leading brands such as Ford, Hilton, Workday, Roblox and many more who are evolving and successfully scaling their customer experience, employee experience, and market research programs.

21 replies

tstamper
Level 2 ●●
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  • Level 2 ●●
  • 15 replies
  • November 4, 2024

X4 2024 was my first time at the conference. An awesome way to showcase the roadmap for XM and use cases from around the world. The conference helped my prioritize my goals for our company’s XM process this year and even some things for 2025. I’d say if you’ve never been, it’s worth it to see what others are doing. Plenty of fun too!!! May even get a sneak peek at what other companies are doing with their product too - looking at you Porsche Macan!


Michael_Cooksey
Administrator
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  • 649 replies
  • November 4, 2024
tstamper wrote:

X4 2024 was my first time at the conference. An awesome way to showcase the roadmap for XM and use cases from around the world. The conference helped my prioritize my goals for our company’s XM process this year and even some things for 2025. I’d say if you’ve never been, it’s worth it to see what others are doing. Plenty of fun too!!! May even get a sneak peek at what other companies are doing with their product too - looking at you Porsche Macan!

@tstamper We are thrilled to read X4 2024 lived up to your expectations! We’ll be on the lookout for you at X4 in March. 

@chackbusch if only there was a way for you to drive to X4 in a new Macan 🚙 😀


chackbusch
QPN Level 5 ●●●●●
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  • QPN Level 5 ●●●●●
  • 414 replies
  • November 5, 2024

@Michael_Cooksey Last year, part of the project team was in Salt Lake City and Porsche CMO Robert Ader spoke about our CX program. Unfortunately I couldn't make it myself 😥, but who knows - maybe next year. But then it will be really difficult with the Macan, it can't swim. Maybe Qualtrics will create a special experience and at least the way from the airport to the event will work with the Macan. 😏


tstamper
Level 2 ●●
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  • Level 2 ●●
  • 15 replies
  • November 5, 2024

@Michael_Cooksey @chackbusch, I’m logging all of this for the X4 2025 Dream Team...


Sophieroy
QPN Level 4 ●●●●
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  • QPN Level 4 ●●●●
  • 37 replies
  • November 5, 2024

I attended X4 for the first time in 2024, and I absolutely loved it.

Exploring new use cases, connecting with fellow platform experts, and previewing upcoming developments in the Qualtrics world contributed to an incredible experience!

And let's not forget about Mrs. Obama's conference, my favorite part of the entire event.😍


Michael_Cooksey
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  • November 5, 2024
tstamper wrote:

@Michael_Cooksey @chackbusch, I’m logging all of this for the X4 2025 Dream Team...

I was going to say, this is the perfect X4 Dream Team request! 😀💭


Michael_Cooksey
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  • November 5, 2024
Sophieroy wrote:

I attended X4 for the first time in 2024, and I absolutely loved it.

Exploring new use cases, connecting with fellow platform experts, and previewing upcoming developments in the Qualtrics world contributed to an incredible experience!

And let's not forget about Mrs. Obama's conference, my favorite part of the entire event.😍

@Sophieroy I am so glad to read about your experience at X4! And agree, Michelle Obama was absolutely a highlight of the entire event. Truly inspirational!


pamelalbeck
Level 4 ●●●●
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  • Level 4 ●●●●
  • 60 replies
  • December 2, 2024

First timer in 2024 and agree with everything everyone is saying.  I’m pretty particular when I’m spending my time and the college’s money on travel and this was well worth it.  There’s a lot to discover as a first timer so if I get the chance to go back I would specifically work on doing some networking.  

I really appreciated the higher ed track and basecamp live.


KelliPolk
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  • Level 2 ●●
  • 6 replies
  • December 2, 2024

We look forward to attending X4 every year! Our core CX team makes it a tradition to bring along various members from our organization to share in the experience. It’s hands-down the most effective way to get people on board and gain buy in. When we invite people, we don’t invite them to a conference, we invite them to an experience. 


Michael_Cooksey
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  • December 2, 2024
pamelalbeck wrote:

There’s a lot to discover as a first timer so if I get the chance to go back I would specifically work on doing some networking.  

@pamelalbeck -- we are looking at some ways to potentially incorporate some networking and connection building. I will keep you posted as I hear more!


pamelalbeck
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  • December 2, 2024

@Michael_Cooksey That would be great!  My schedule was so jam packed and I didn’t hear about the opportunities that were happening until right before they occurred. 


Michael_Cooksey
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  • December 6, 2024
pamelalbeck wrote:

@Michael_Cooksey That would be great!  My schedule was so jam packed and I didn’t hear about the opportunities that were happening until right before they occurred. 

@pamelalbeck I agree! If what we are discussing internally comes to fruition for X4, we will definitely let people know well in advance and make sure scheduling allows for folks to attend. I’m hopeful what we are planning comes through, but it takes a lot to plan X4 and make it all happen. Stay tuned! 


GabrielleH
Level 2 ●●
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  • Level 2 ●●
  • 11 replies
  • December 12, 2024

X4 is phenomenal. Really and truly a sense of community filled with conference goers all hoping to make the world a better place! If you have not been, GO! This is a conference unlike any other. 


egreenberg1
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  • Level 2 ●●
  • 16 replies
  • December 13, 2024

I would love to see a community meet up of some sort at X4. I always look forward to the sessions, and of course the keynote speakers. I have never submitted a Dream Team request but I just might at the upcoming X4!


Michael_Cooksey
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  • December 13, 2024
egreenberg1 wrote:

I would love to see a community meet up of some sort at X4. I always look forward to the sessions, and of course the keynote speakers. I have never submitted a Dream Team request but I just might at the upcoming X4!

@egreenberg1 You can see a little bit more about the X4 Dream Team on this Instagram post! 💭


pamelalbeck
Level 4 ●●●●
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  • Level 4 ●●●●
  • 60 replies
  • December 14, 2024

@egreenberg1 I never knew what dream team was until I heard some other attendees talking about it.  On a whim I entered a request and was lucky enough to have it granted!  I received a copy of The Psychology of Money by Morgan Housel (who was a speaker).  I read it as soon as I got home and can honestly say it was one of the top five books I’ve read this year.

Dream Team is a really cool X4 feature and it added to my already outstanding experience at the conference.

 


JeffDavis
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  • Level 3 ●●●
  • 19 replies
  • December 17, 2024

I can’t wait to find out who the speakers are going to be. It’s great to learn from other XM practitioners and find out how they run their programs. 


egreenberg1
Level 2 ●●
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  • Level 2 ●●
  • 16 replies
  • December 20, 2024
pamelalbeck wrote:

@egreenberg1 I never knew what dream team was until I heard some other attendees talking about it.  On a whim I entered a request and was lucky enough to have it granted!  I received a copy of The Psychology of Money by Morgan Housel (who was a speaker).  I read it as soon as I got home and can honestly say it was one of the top five books I’ve read this year.

Dream Team is a really cool X4 feature and it added to my already outstanding experience at the conference.

 

That is so cool! I love the Dream Team concept and your request was a very good one! And I will have to check out that book.


IsabelPosada_Voce
QPN Level 4 ●●●●
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I can not wait to attend to X4 this year! it is a great event!! perfect for learning and networking :)


MSobotta
Level 4 ●●●●
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  • 187 replies
  • January 15, 2025

Just registered last week for my 6th X4. It has changed quite a bit over the years. I miss the small size of the first couple years.


Michael_Cooksey
Administrator
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  • 649 replies
  • January 15, 2025
MSobotta wrote:

Just registered last week for my 6th X4. It has changed quite a bit over the years. I miss the small size of the first couple years.

@MSobotta 6 X4 conferences is quite an accomplishment -- congrats 🎉

The conference can feel like a lot! My advice would be to strategize attending smaller breakout sessions when possible, and letting the Dream Team make you feel more comfortable!

Also, stay tuned for more details about how to connect with the XM Community team at X4 this year -- details coming soon 🤓

 


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