Help with a Conjoint-ish question survey setup

HI All,  A little more research and maybe what I am looking for is something called ‘monadic analysis’ as I’m wanting to focus in on a single feature.  This might also be known as tradeoff analysis but then that sounds like it will take the choices from a previous question and then ask the respondent to narrow them down further.

Any guidance would be appreciated.

Thanks

Rod Pestell

Rod,

What you want to do is really two ‘most only’ maxdiffs.  Unfortunately, a Qualtrics Maxdiff survey doesn’t support that. Could you perhaps get what you need with one most/least maxdiff?

We actually do what you want to do frequently to evaluate features, but we don’t use the Qualtrics Maxdiff tool. We do our own design and implement it as a MC question in a loop.

Hi Tom, 

Thanks for the reply.  It sounds like a multichoice question is the (only) way to go then but presume then there is no built in analysis setup to run?  Or... can you import the survey into a Concept Testing Program project and it will let me tell it what need analysing (haven’t read up on what type of data and layout it would expect but presume this is probably a no go as it’s likely to only look at ‘concept testing’ projects rather than standard surveys).

Can you shed some light on the resulting analysis process or any more details, eg. in what form or layout would we need to get the data in to process it?

I’ve used Loop and Merge only a little so will have a read up on it.

Thanks

Rod

Hi @TomG 

Just wanted to provide an update.

I’ve been working through a number of options. I setup a MC question with random order and limited to 4 sets as suggested.  The analysis though is where we’re stuck as there is no guided package.  Therefore, as a backup I’ve developed a means (in excel) which just measures which is the most commonly selected offer and also the most common one selected in a combination of options.  It’s not statistical at all but perhaps will come in handy one day.

So the above is in effect now my backup solution and as of this week we got some advice in that the type of conjoint we need to do is an Adaptive Conjoint Analysis.  Does this make sense?  Not heard of that before and still trying to find an example aligned to our needs to be sure that will work.

It’s also been suggested we outsource to a company called Conjointly.com.  Have you heard on them?  It looks like they provide the adaptive conjoint and when you buy an annual subscription they offer support.

Conjoint analysis is brand new to me and so I think that sounds like a good option as they will hopefully guide us through and help us understand the analysis.  And then once I’ve understood the analysis perhaps then it will be possible to go back to using Qualtrics once we know how best to analyse the data, as in the long run it would make better sense to do this all in Qualtrics (supported by excel no doubt!).

Thanks

Rod

Rod,

Based on your original description of what you are trying to do, it doesn’t make sense.  Adaptive Conjoint Analysis is for when you have too many attributes and you only have 10 features. Maybe your requirements are different from what you originally described.

Tom