I purposefully take a lot of surveys to see what other people/companies are doing and if there’s any takeaways that I can incorporate when building my own.

If anything I feel they are getting longer with more detailed instructions.  While I appreciate the transparency in stating what the survey data will be used for and confidentiality, I am baffled at the length.  That’s a red flag to me and I try really hard to keep mine as short as possible.

I’m curious about incentives and how those might change in 2025.  Everyone wants to offer them to improve response rate but it seems the tired and true method of offering a gift card or an entry in a drawing doesn’t generate as much interest as it used to.

​@pamelalbeck -- So many important points in your post! I also take surveys when offered; I agree it is a great way to learn about other approaches and spark ideas. 

Also very curious to hear your ideas about incentivizing survey responses (and ideas from others, as well). It does feel like there is some gift card “fatigue” in the industry. One great incentive I was offered by another company recently was the option to grant a Kiva micro loan. Given how often gift cards go unused, the ability to do something charitable instead was a big motivator for me. The company gave me a set amount on the Kiva website and I was able to choose where the micro loan went. I loved it and it created a memorable customer experience, as well.

Interesting question ​@Aggarwal !

Are you specifically interested in Employee Engagement serveys? Although I don’t have a broad view on industry trends, having worked for several international B2B organizations my experience has been that these vary, especially when effectively closing the loop. The larger the organization the greater the questions have to span and (unfortunately) the lesser the impact of the follow up. Which affects employee buy-in risking a negative feedback loop (in terms of trust, participation, etc). 

To close with a question. An oft repeated internet meme reads long the lines of “happy employees = happy customers”. Intuitively I’d agree but remain on clear evidence this link was ever clearly shown & established….