X4 | Badge of the Month | March 2026

Best Practice Tip - I still stand behind taking as many surveys as you can to get a feel for what works and what doesn’t as a respondent.  It’s helped me a lot when working to build my own or for other departments.

X4 Tip - Pace yourself, there’s a lot going on so you might not be able to get to everything.  Wear comfortable shoes😁

We refer to Qualtrics' employee experience trend report every year.

The method of using or designing questionnaires to hypothesize and separate groups on interesting insights written by experts is classic, but it is always very helpful in checking the immersion of the ever-changing organization and its members.

Completely agree that it’s helpful to use a product from the pov of a customer/respondent. I do it as well and always discover something new!

We’re glad you find the trend report helpful!

Best Practice Tip: as a customer experience practitioner, you will need to create interest and support for the value of developing customer insight for several reasons including lack of familiarity with CX, concerns about access to customers and contacts, and hard-to-define ROI. This is a long process but can be done. Key elements can include:

• Avoiding technical or statistical terms and instead focusing on terms that your internal customers will understand. (For example, say “typical” instead of “mean” or “median” to describe scores.
• Trying to make insights as actionable as possible; design questions based on what value they will add to the product owner, rather than an academic or other interest.
• Communication -- a lot of it. Be prepared to discuss why CX is valuable and why it’s safe to track and ask customers about. “This will help you do your job better and be a better product owner or manager -- you will not lose your job, funding, etc. because of it.”