What is Getting Started Mondays?
Every Monday we will highlight a Core XM feature, and the post will include a description of the chosen topic, a support page, and related community content. The goal of this weekly series is to help users find support pages or community posts that relate to the topic. Remember to always contact Qualtrics Support for product-related issues or urgent questions.
Getting Started Mondays | May 1st 2023
Topic: Response Rates
Low response rates can be caused by a variety of different factors including respondent motivation, survey length, and even invitation email wording. Although high response rates alone don’t define the quality of your data, generally, the higher the response rate, the more representative the sample and the less likeliness of non-response bias.
Generally, companies report having response rates that fall between 20% and 30%, if your rates are lower than 20%, it is essential that you review your survey and take actions to improve your respondents' survey experience, whether that be reducing the survey length or simplifying complicated wording.
If you are having trouble identifying why your response rates aren’t meeting your expectations, review the links below to begin boosting your response rates today!
Qualtrics Resource Links:
- How to Increase Survey Response Rates
- 7 Easy Ways to Boost Customer Survey Response Rates
- Driving Response Rates
Community Post Links:
- Downloading Question Response Rate
- Subject Lines for High Response Rates
- Creating a Response Rate in a Dashboard
Question of the Day: What are your typical response rates? What changes has your team done to improve your response rates?