I'm considering a small incentive (i.e. $10 gift card) to increase response rates. Does anyone have positive or negative experience using incentives, especially with B2B customer respondents? Did you see an increase in responses? Thanks!
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Back when I was at a full service market research firm, if we were targeting businesses (especially their higher level executives) we offered the option to (1) keep their incentive, or (2) we would donate the incentive on their behalf to their preferred charity - we also selected a default charity if they didn't want to find one on their own. The donation option seemed to appeal to people.
Great idea, thank you!
Hi Mvanwage,
Offering an incentive will definitely increase your response rate. I currently manage B2C studies, but I've worked on a number of B2B studies which did benefit from offering incentives. However, I found small incentives (such as $10 gift cards) didn't have much of an impact when targeting senior personnel. As bstrahin suggested, providing the option to donate it to charity is also helpful.
Cheers,
Elliot V.W.
Offering an incentive will definitely increase your response rate. I currently manage B2C studies, but I've worked on a number of B2B studies which did benefit from offering incentives. However, I found small incentives (such as $10 gift cards) didn't have much of an impact when targeting senior personnel. As bstrahin suggested, providing the option to donate it to charity is also helpful.
Cheers,
Elliot V.W.
Thanks Elliot!
Gift cards and incentives can significantly increase survey engagement and completion rates. It’s important to choose the incentive value based on several factors:
- Survey Completion Time: Longer surveys may require higher-value incentives to encourage completion.
- Survey Audience: Different audiences may respond better to different incentive values and types. Tailor the rewards to your target demographic for maximum effectiveness.
- Survey Complexity: More complex surveys may benefit from higher-value incentives to compensate for the additional effort required.
- Survey Purpose: Surveys with critical or sensitive topics might need higher incentives to motivate participation.
- Budget Constraints: Balance the value of incentives with your budget to ensure sustainability of the survey program.
BHN Rewards is a survey incentive management tool integrated with Qualtrics to send rewards to survey respondents seamlessly. With over 200+ brands, Cash equivalents, Charity available, BHN Rewards offers a variety of incentive options. We have seen numerous success stories of market research companies improving their response rates with the use of incentives.
Learn more : https://www.bhnrewards.com/qualtrics-integration/
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