When would using multiple Directories make sense?

Question

Just curious. Why about when it would make sense to use more than 1 Directory? I looked at a few old posts, and only see a benefit when wanting to separate data from very different cohort groups (e.g. Staff vs Customers vs Suppliers). Is there more reason to have multiple directories?

cmagg · Answer

Hi @Eldon,I see two possible answers at the moment.Contact frequency rules/Identity resolution rules:In case you want to set contact frequency rules exception you have the limit of 19 per Directory. In this case you could need another Directory to have 19 more.In case you need to apply different deduplication logics based on data you have, you may need, for example, to set Identity resolution based on Email within a Directory and another embedded data in a second one.Further customer segmentation:You may need to organize your customer dividing them depending on the rulesYou may have a lot of automations running on and consequently a huge number of contact lists. In this case, you could avoid caos within your data.Best,Carlo

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